Back in the day, approximately (exactly, to be exact) nine years ago, those of us in the biz sold brown diamonds to those people too cheap to buy the white ones.
Women came in the day after Christmas to exchange the diamond earrings that their boyfriend bought for some without "all those spots." (yeah.......um, that will take a few more hundreds.....)
Couples came in, took one look at a yellow diamond, and declared it unworthy.
Fast forward. 2004. People are paying more for yellow diamonds. The celebs are buying them for great amounts of money.
Fast forward again. 2008. They are selling brown diamonds. Marketing them. I'd like to have sat in that board room:
How do we get rid of these brown diamonds? Hey, I know! Call it chocolate! No woman can refuse chocolate! And we can charge MORE! Or how about champagne! Chocolate and Champagne! Genius!
Are we living in the twilight zone, or what?
Is it just me?